Retail Banking Studies (Qualitative)

    • Study Credit Card Promotions
    • Respondents 160 credit card customers and other cardholders
    • Location Atlanta, Boston, Los Angeles, Philadelphia, San Francisco, Tampa
    • Study Remote Banking
    • Respondents 79 banking consumers
    • Location New York City
    • Study New CD Products
    • Respondents 62 affluent and mass market consumers
    • Location New York City
    • Study Cross-selling Group Term Life Insurance
    • Respondents 20 bank customers
    • Location New York metropolitan area
    • Study Switching Small Business Accounts
    • Respondents 100 financial executives
    • Location Brooklyn
    • Study Sales Referral Process
    • Respondents 40 bank employees
    • Location New York State
    • Study Sales Force Integration
    • Respondents 15 investment specialists and registered representatives
    • Location New York City
    • Study On-line Computer Banking
    • Respondents 54 bank customers
    • Location New York City and Westchester County
    • Study Cash Management Accounts
    • Respondents 120 cash management account holders and other affluent prospects
    • Location New York City
    • Study Bank Mergers
    • Respondents 50 affluent, mass market, and small business customers of money center banks
    • Location New York City
    • Study Foreign Currency Accounts
    • Respondents 35 private banking clients, affluent consumers, business people, investment advisors, and foreign expatriates
    • Location New York City
    • Study Selling Annuities/Mutual Funds in Bank Branches
    • Respondents 70 consumers with $35,000+ household incomes
    • Location Westchester, Nassau counties
    • Study Bank Advertising Effectiveness
    • Respondents 30 banking consumers
    • Location Queens, Nassau, Suffolk counties
    • Study Sales Support for Cross-selling Investments
    • Respondents 27 banking consumers
    • Location New York State
    • Study Cash Management Accounts
    • Respondents 20 cash management account holders
    • Location Delaware