Retail Banking Studies (Qualitative)
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- Study Credit Card Promotions
- Respondents 160 credit card customers and other cardholders
- Location Atlanta, Boston, Los Angeles, Philadelphia, San Francisco, Tampa
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- Study Remote Banking
- Respondents 79 banking consumers
- Location New York City
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- Study New CD Products
- Respondents 62 affluent and mass market consumers
- Location New York City
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- Study Cross-selling Group Term Life Insurance
- Respondents 20 bank customers
- Location New York metropolitan area
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- Study Switching Small Business Accounts
- Respondents 100 financial executives
- Location Brooklyn
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- Study Sales Referral Process
- Respondents 40 bank employees
- Location New York State
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- Study Sales Force Integration
- Respondents 15 investment specialists and registered representatives
- Location New York City
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- Study On-line Computer Banking
- Respondents 54 bank customers
- Location New York City and Westchester County
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- Study Cash Management Accounts
- Respondents 120 cash management account holders and other affluent prospects
- Location New York City
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- Study Bank Mergers
- Respondents 50 affluent, mass market, and small business customers of money center banks
- Location New York City
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- Study Foreign Currency Accounts
- Respondents 35 private banking clients, affluent consumers, business people, investment advisors, and foreign expatriates
- Location New York City
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- Study Selling Annuities/Mutual Funds in
Bank Branches
- Respondents 70 consumers with $35,000+ household incomes
- Location Westchester, Nassau counties
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- Study Bank Advertising Effectiveness
- Respondents 30 banking consumers
- Location Queens, Nassau, Suffolk counties
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- Study Sales Support for Cross-selling Investments
- Respondents 27 banking consumers
- Location New York State
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- Study Cash Management Accounts
- Respondents 20 cash management account holders
- Location Delaware