Brand and Communications Studies

    • Study Energy and Mining Companies' Image
    • Respondents 34 Federal regulators and state and local government officials
    • Location United States
    • Study Global Brand Tracking
    • Respondents 650 corporate financial executives, portfolio managers, credit analysts, investment bankers, and private equity executives

    • Location North America, Europe, and Asia-Pacific
    • Study Corporate Positioning
    • Respondents 720 executives at institutional investors, issuers, financial advisors and individual investors
    • Location US, UK, Germany, France, Hong Kong, Singapore, and Australia
    • Study Investment Professionals' Use of Credit Rating Agencies
    • Respondents 1,130 portfolio managers and credit analysts
    • Location North America, Europe, and Asia-Pacific
    • Study Emerging Markets Investments
    • Respondents 100 heads of emerging market investments at global investment firms
    • Location Worldwide
    • Study Advertising and Brand Tracking for Life Insurance
    • Respondents 5,880 consumers
    • Location United States
    • Study Brand Tracking
    • Respondents 105 corporate executives, portfolio managers, credit analysts, and investment bankers
    • Location India
    • Study Advertising and Brand Tracking for Life Insurance
    • Respondents 1,700 consumers
    • Location New York City
    • Study Redesign of Corporate Web Site
    • Respondents 20 fixed income analysts, equities analysts, and ratings advisors
    • Location New York City
    • Study Redesign of Corporate Web Site
    • Respondents 25 executives at institutional investors
    • Location New York City
    • Study Advertising and Brand Tracking for Life Insurance
    • Respondents 5,000 consumers
    • Location United States
    • Study Consumer Advertising and Brand Tracking
    • Respondents 100,000 banking consumers
    • Location New York, Connecticut, New Jersey, Texas
    • Study Relations with Non-customer Constituencies
    • Respondents 600 Wall Street analysts, securities analysts, portfolio managers, journalists, government officials, and community leaders

    • Location United States
    • Study Airline Image and Advertising Tracking
    • Respondents 1,600 frequent shuttle flyers
    • Location Northeast Corridor (United States)
    • Study Competitive benchmarking
    • Respondents 18 directors of investor relations at Fortune 300 companies
    • Location United States and Great Britain
    • View Case Study
    • Study Corporate Logo
    • Respondents 200 financial executives
    • Location New York City
    • Study Corporate Identity
    • Respondents Corporate executives and retail consumers
    • Location 12 countries in Europe, Asia, and Latin America
    • Study Airline Advertising Strategy
    • Respondents 500 frequent shuttle flyers
    • Location Northeast Corridor (United States)
    • Study Promotional Study on Productivity
    • Respondents 4,711 business executives, government officials, interest group leaders, and citizens
    • Location United States, Great Britain, Germany, Japan, and Australia
    • Study Corporate Advertising Test
    • Respondents 20 financial executives at Fortune 400 corporations
    • Location United States
    • Study Small Business Advertising Tracking
    • Respondents 2,100 financial executives
    • Location New York metropolitan area
    • Study Corporate Image and Strategic Planning
    • Respondents 800 CFOs, treasurers, and assistant treasurers at large corporations
    • Location United States, Great Britain, Germany, France, Holland, Italy, and Spain
    • View Case Study
    • Study Global Advertising Tracking
    • Respondents 900 CFOs, treasurers, and assistant treasurers at large corporations
    • Location 13 countries in Europe, Asia, and Latin America
    • Study Communications Positioning
    • Respondents 125 financial executives
    • Location United States
    • Study Public Relations Activities of Money Center Banks
    • Respondents 250 corporate executives, journalists, and government officials
    • Location United States
    • Study Promotional Study of Mid-sized Companies
    • Respondents 700 owners or top executives
    • Location New York metropolitan area
    • Study Advertising Tracking and Corporate Image
    • Respondents 500 registered representatives
    • Location United States
    • Study Private Banking Advertising Test
    • Respondents 45 millionaires
    • Location New York, Connecticut, Toronto